Fruity Underwear Ads

A silly post, I admit, but I need an excuse to publish the first image, which is as beautiful as it is wacky. I don't know anything about it, except that it seems to be advertising slips, corsets, and bras, though why the models faces are covered with enormous papier maché fruits, I can't imagine. Perhaps it was an early prototype for the familiar Fruit of the Loom ads, which are just as wacky, but not a bit beautiful. Two versions of that underwear company's advertising efforts from the 1970's follow: a print ad for women's pantyhose, and the television commercial with a squeaky-voiced old lady and several large gentlemen prancing about in rubbery looking fruit costumes.

Women's fruit themed-lingerie ad—no further info available

1970's Fruit of the Loom pantyhose ad (via Vintage Ad Browser)

"Fruit makes the best pickings!"

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